Global Brands is one of the world’s leading product licensing, brand management and retail development partners for several preeminent sports, entertainment and lifestyle brands.
Since its inception in 2003, Global Brands has amassed a powerful portfolio of licensing rights for internationally-renowned brands across a wide array of products and services. The company has ventured into the area of retail licensing following its success and experience garnered in the product licensing business.
Its international network of offices, strategically located in over 14 countries around the world including developed markets of Europe and North America as well as emerging Asian and Middle East markets, allows the company to draw on its local market intelligence and expertise while facilitating the establishment of an effective manufacturing, retailing and promotional partnership in the global marketplace.
Global Brands looks beyond the needs of brand licensing by developing and implementing innovative programs through:
- Retail Concept & Visual Design
- Merchandise Planning
- Retail Operations Support
- Product Development & Sourcing Direction
- Category Development & Sales
- Marketing & Promotions
Global Brands’ objective is to be the product licensing, brand management and retail development partner of choice for leading sports, entertainment and lifestyle brands through:
- Broadening the value of each of its brand partners via geographic expansion, category extension and as appropriate retail innovation.
- Creating a distinctive retail concept that can fully leverage the potential of a given brand.
