Global Brands Group (GBG) is the FIFA worldwide Master Licensee for 2007 – 2014. GBG is also granted the rights to operate FIFA branded retail destinations and FIFA Official Event Stores®.

Every four years, the 32 best football teams from around the world, compete for the title of FIFA World Cup™ champion and the opportunity to hold aloft the ultimate prize in football – the FIFA World Cup Trophy. A truly global competition, there really is no bigger single sporting event than the FIFA World Cup™.

An experience that is shared by billions of people around the world, the 2006 FIFA World Cup Germany™ showed how the brand now reaches an increasingly larger and broader audience touching all demographics. As such, it now also represents one of the most effective global marketing platforms available to licensees and retail partners alike.

As FIFA’s exclusive worldwide Master Licensee, Global Brands Group (GBG) has captured this excitement and experience to develop a licensing program that includes not only the 2010 and 2014 FIFA World Cup™ but also other FIFA events such as the FIFA Women’s World Cup™, the annual FIFA Beach Soccer World Cup and the FIFA Futsal World Cup.

In addition to the event program, GBG have also secured record breaking rights for the use of FIFA’s Trademarks and Official Marks to create a sports lifestyle collection that embodies the authentic heritage and values of the FIFA brand. The unique retail positioning – a fusion of football, fashion and culture – is reflected in the design and production of the new apparel and accessories collections.

A FIFA Official Online Store has been launched in December 2009. Football fans around the world can now purchase both FIFA Collections and event Official Licensed Products online.

 

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