Global Brands Group is now working with Britain’s “best selling home magazine” to develop an extensive range of home and outdoor products with mass-market appeal.

Ideal Home has been the voice of the British homeowner for over 80 years. An authoritative source for those who want to make their lives easier, Ideal Home provides the inspiration for readers to make the most of their homes. With 12% share of the market circulation, Ideal Home provides the best reach to home interest readers.

Readers are practical, family orientated DIY’ers. 75% are female, and majority ABC1’s, married with children. Readers look to the magazine for expert home advice before embarking on projects.

The first Ideal Home collection will be launched with USI for SS07. The expansive range of kitchenware, outdoor living and home textiles will launch with a UK mass market retailer to create a very unique and exciting offer. The range is focused on leading trends at affordable prices.