The renewed interest in home improvements has driven an increased demand for lifestyle brands such as Livingetc, Home & Gardens and Ideal Home. With such an apparent demand, Global Brands Group (GBG), in their position as the sole worldwide licensing representative, has continued to expand and develop the licensing programmes of UK’s leading magazine publisher – IPC Media.

IPC Media has an unrivalled portfolio of brands, selling over 350 million copies of their magazines each year and retaining a 27% market share in consumer magazines. With a reach of over 70% of UK women and 50% of UK men, over 28 million UK adults are readers of IPC Media publications.

Product licensing opportunities for various categories are available on a worldwide basis for the following IPC Media’s brands;

Home & Gardens (‘the world’s most beautiful interiors magazine’)
Ideal Home (‘the UK’s best selling home title’)
Livingetc (‘the homes magazine for modern living’)
Decanter (‘the world’s greatest wine magazine’)
Nuts (‘men’s lifestyle’)
Loaded (‘world’s funniest men’s mag’)
NME (‘first for music news’)

For more information on the specific licensing opportunities available for each IPC Media’s brand listed, please contact our local GBG representative.