IPC is the UK’s leading consumer magazine publisher selling over 350 million magazines each year backed by 150 years of publishing expertise. Owned by Time Warner, IPC is committed to extending its publishing strength and working with international partners.
Three pillars underpin IPC market leadership:
- the best brands
- editorial & publishing expertise
- great content
The strength of the IPC brands is leveraged across borders with content reaching communities and readers worldwide, The Editor’s commitment to outstanding design and journalism provides unrivalled images and features across the many titles.
IPC’s brand portfolio reaches across 8 key sectors; TV, women’s titles; interiors & design; equestrian & country pursuit; marine & boating; hobbies & interests; sport; men’s lifestyle and music & film.
Global Brands works hand in hand with the IPC+ Licensing & Syndication department to create International brand merchandising and licensing programmes against most magazines published. A team of six researchers in the IPC+ Syndication department support content management, image sourcing and supply.
Exciting new licensing and merchandising programmes have recently been launched against key brands in the interiors, men’s lifestyle and music sectors including Livingetc, Ideal Home, Homes & Gardens, Decanter, Loaded, Nuts and NME to name but a few.
Global Brands works to leverage magazine retail presence through integrated consumer products and promotions opportunities alongside the magazine. Stretching IPC brands into the digital, fmcg, book publishing and interactive game space illustrates a whole host of opportunities. Partnership companies can leverage established brand strength and loyal consumer groups as well as meet increasing retailer and consumer demand for trustworthy brands through new products and services launches.
IPC’s strategy of investing in multi-media platforms to build brands supports brand strength and presence. IPC has built some of the most innovative, popular and high traffic websites alongside its’ consumer magazines. Each licensing partnership works closely with the magazine editorial team. Licensed merchandise is backed by media support in-magazine and on-line driving sales upwards.
To find out more about IPC magazine licensed merchandise, visit the individual consumer magazine sections on our website including Homes & Gardens, Decanter, Ideal Home and Livingetc. Visit www.ipcadvertising.com for more details on each brand’s media information. Contact Global Brands for all licensed merchandise enquiries.
